He signed Simon and Garfunkel and The Animals.". The Shansby Group sued Amos for violating an agreement that forbade him to use his name and likeness on the packaging of any food products. That became his shtick. U.S.A. ''Certainly Wally Amos carries the namesake, so it was an obvious place to look'' for a spokesman, said Bruce Grieve, Keebler's vice president for new-business development. In 1967, five years later, feeling "burned out" and "stagnant," as he put it, Amos left the agency and went to Los Angeles to create his own entertainment agency. "Famous Amos Gets its First National Push from Keebler." In 1999, Amos signed a deal with the new owner of Famous Amos, Keebler, to act as spokesperson. Hard as it is to imagine in the '90s, there was a time in America when there was no shop devoted solely to chocolate chip cookies. So it seems. How Wally Amos Made Famous Amos Cookies So Famous - LAist Determined to make his mark by signing a blockbuster act, his tenacity was rewarded when he discovered the singing duo Simon & Garfunkel. I realized that I could still be in the same situation 10 years from then., Amos borrowed $25,000 from Marvin Gaye, Helen Reddy and her husband Jeff Wald, and United Artists Records president Artie Mogull. Yet his legacy as a barrier-breaking entrepreneur remains. . 23 Feb. 2023 . "In financial terms," Wally wrote in 1996, "all I've done since is amass debt and miss payments." Around the time Wally lost ownership in his company, his career took perhaps it's most remarkable turn. In 1986, President Ronald Reagan formally presented to Wally Amos the President's Award for Entrepreneurial Excellence. He started in New York, then relocated to Los Angeles, California, nearer the show business capital of Hollywood. an agent and by 1974, he was looking for something new. Amos didn't only befriend the glitterati. That same year, his fascination with cooking led him to enroll in the Food Trades Vocational High School. And it was filled with the aroma of her delicious chocolate chip cookies." Soon he had $25,000 in financial backing. Within two years Amos returned to retail marketing based on a chocolate chip theme with his Chip & Cookie concept. Faced with the prospect of losing his business, Amos sold the controlling share to the Bass Brothers of Fort Worth, Texas for $1.1 million. On March 10, 1975, Amos took the advice of some friends, and with $25,000 from singers Marvin Gaye and Helen Reddy, [4] he opened a cookie store at 7181 Sunset Blvd., Hollywood, in Los Angeles, California, naming it "Famous Amos". Karl Braun Drive How Wally Amos won his fame & lost his fortune - Medium "On the front cover there was a picture of The Famous Amos Chocolate Chip Cookie," he writes in The Cookie Never Crumbles. In 2016, Wallace "Wally" Amos appeared on ABC's "Shark Tank," asking for $50,000, which would give the investor 20% stock in the company, The Cookie Kahuna, a Hawaii-based cookie company. was originally published on But hes hardly struggling. I didn't even want to talk about chocolate-chip cookies, really. . Anyone can read what you share. Contemporary Black Biography. Then in March the Keebler Company, the new owner of Famous Amos, offered Mr. Amos a two-year contract to promote his old brand. Amos has married three times, first in 1958. Amos considered the Famous Amos cookies of the 1990s to be cheap knockoffs, which had neither the quality nor the taste of his original cookies. Amos appeared in the October 6, 2016 episode of the American television show Shark Tank seeking $50,000 funding for 20% equity of his company "Cookie Kahuna". What is Wally Amos doing now? - The Billions "They call me Famous Amos. Keebler acquired the brand last year, becoming its fifth owner. Web site: http://www.saltoninc.com Wally Amos is a salesman who uses flair, hype, and showmanship to convey his message.". . https://www.comedyhype.com/ - Wally Amos would become a nationally recognized face because of his hit cookie brand 'Famous Amos'. Culinary entrepreneur Wally Amos stands in front of the original Famous Amos store on Sunset Blvd. Famous Amos became a fixture in Hollywood, its proprietor staging celebrations much like the music revues he had helped organize in the 1960s. Amos elevated a product that was seen as an everyday item into a gourmet experience, says Szewczyk. At one side is a reading room with dozens of donated books and Amos usually spends Saturdays sitting on a rocking chair, wearing a watermelon hop hat, reading to children. Here's Why It's Especially Dangerous To Hike SoCal Mountains Right Now, How 4 Words Upended A University's Journalism Program, And Stirred A Reckoning Over Race, What A Popular Yoga Teacher's Descent Into Conspiracy Theories Says About The 'Wellness To QAnon Pipeline', Ancient Lung Disease Strikes Countertop Cutters In LA. Amos founded the cookie company in 1975 and things just didnt go as planned. Born in tallahassee, florida, wally amos lived a childhood that was not always stable and trouble free. I enjoy making cookies, he told Ebony. who always remained true to himself," worked in Tallahassee at the local gas company. A True Story, Baldwin Hills, 'The Black Beverly Hills': The Life And Times Of The Community, A Los Angeles Family Seeks Answers And Accountability After Black Mom Dies In Childbirth. While Famous Amos soon lived up to its name, thriving for nearly a decade, the company's founder lost control of his business. But since the name was copyrighted by the original company Wally can no longer use the name " Famous Amos ". "I haven't had anything to do with the company for two years, and I haven't eaten them since then." "Where are the seniors?" 548; May 1983, p. 53. . The Famous Amos Chocolate Chip Cookie Company was officially born in March 1975 at the corner of Sunset Boulevard and Formosa Avenue in Los Angeles. It quickly led to competition, and the rise of brands like Mrs. Fields Original Cookies and upmarket product lines from Duncan Hines and Nabisco began chewing away at Amos market share. But ''it was a shocker at first.'' Wally Amos will always be famous, even though he cant call himself that anymore. Because of his intelligence and high motivation to please others, he went, in a few short months, from mailroom worker to become a personal secretary to Howard Hausman, who was a senior vice-president with the firm. He was born and raised in Tallahassee, Florida, until he was 12 years old. The Shansby Group and Wally Amos battled in the early 1990s, entangled in a legal battle for the use of his face and image. A Self-Made Man Wallace Amos, Jr. was born in Tallahassee, Florida, in 1936. Biography and associated logos are trademarks of A+E Networksprotected in the US and other countries around the globe. He added that they were both conscientious churchgoers who regarded "anything that appeared to be fun, like dancing" as a sin. The company, based in Shirley, N.Y., expects to produce 250 million muffins this year and 1 billion muffins annually by 2010. ''It was just an uphill battle, looking to establish a new cookie company without having the resources and still in the minds of everybody being Famous Amos,'' he said. His first job after the military was in the stockroom at Saks Fifth Avenue. Amos was disciplined, cared about quality-control issues, and was not afraid to leave one endeavor to explore another. Since leaving Famous Amos behind, Wally dipped into other bakery ventures, including the launch of another cookie company in the early 1990s. Jos haluat muokata valintojasi, napsauta Hallitse tietosuoja-asetuksia. Within two years, his business operation evolved into a corporation which sold cookies nationwide in a variety of upscale stores. When a new job opportunity. "One year, the theme of the block party was 'Cookies and Milk with Amos and Andy.' You might as well eat Chips Ahoy." In 1999, Keebler approached Amos to help promote Famous Amos, and he happily agreed. In the late- 1980s the company changed ownership several more times, and Amos ultimately became a mere figurehead with no role in the operations of the company he had founded. [4] He started the business with the help of a $25,000 loan from Marvin Gaye and Helen Reddy. He later dropped out of high school to join the Air Force before working as a mailroom clerk at the William Morris Agency, where he became a talent agent, working with The Supremes, Simon & Garfunkel and Marvin Gaye before borrowing $25,000 to launch his cookie business. 1992: Started Uncle Noname Cookie Company. I have a fetish for chocolate chip cookies. Amos said: "We were made to think, to be curious, to seek solutions, and not add to problems." Mr. Amos started the original Famous Amos Cookie Company with $25,000 from the singers Marvin Gaye and Helen Reddy, celebrity friends he knew from his days as a talent agent. . Many who resort to crime ultimately can't read or write. You need a team, he said. That means everything to us.. How Did Famous Amos Lose His Company In the late 1980s, Famous Amos ran into trouble when sales of his cookies began to decline. Neither he nor Keebler would disclose how much the company was paying him to bite into Famous Amos cookies in public and urge people who spot him in airports to buy them. Among the products developed by the company are pound cakes in such flavors as banana blueberry and orange cranberry, and fat-free muffins in a variety of flavors, including corn and honey raisin bran, apple cinnamon, chocolate passion, and blueberry. "They better take good care of it, 'cause they'll never get another one.". In 1988, a corporation called the Shansby Group purchased Famous Amos Cookies and successfully repositioned the brand image, changing it from a specialty item to a lower-priced product. "Amos, Wally 1937 Public Company It was the low point of my life, Amos recalled in Ebony. Wally Amos was a walking, breathing brand who couldn't seem to cash in on his own success. . Mount Prospect, Illinois 60056 Within months, Amos had opened two more franchises on the West Coast, and New York-based department store Bloomingdale's had begun selling gourmet cookies. Andy Warhol came and they had cookies and milk and champagne. . Wally Amos had long ago lost control of Famous Amos, the cookie company he founded in 1975, and had even lost the right to use his name or the famous likeness of himself with his. Amos, Wally and Leroy Robinson. The company focused on fat-free, nutritious muffins at that time. ." Without its founder, the Famous Amos Cookie Company went in a new directionit stopped producing upscale cookies in competition with gourmet brands and instead went down-market to compete with standard, grocery store cookies. He began baking cookies using his Aunt Dellas recipe. Day 27: Wally Amos - Black Business History Month When a new job opportunity in Los Angeles backfired, Amos grew disillusioned with show business. However, in 1985, mismanagement forced Amos to gradually sell off parts of his company. In March of 1975, Wally Amos launched The Famous Amos Chocolate Chip Cookie Store in Los Angeles. He enrolled in a trade high school specializing in cooking, and had a job as a cook after school. Friends clamored for a store. Freelance journalist. Mr. Amos was a rising star. He and Andy would sign autographs. His declining financial fortunes taught him that there is truly a Higher Power in the Universe than myself. Even his soured relationships have been for his ultimate betterment: Now I can see all of the good that has come out of my two divorces and from walking out on my three sons, he wrote in 1996. He served at Hickam Air Force Base in Honolulu, Hawaii from 1954 until 1957. Following his parents' separation in 1948, Amos was sent to New York City to live with his Aunt Della, who often baked homemade chocolate chip and pecan cookies. I'm not in the cookie business anymore.". Did cookie kahuna go out of business? - aruwana.dixiesewing.com I didn't have a good management team . In developing his cookie business, Amos' approach was highly personal. He now leaves the day-to-day operations of his Long Island company, which is based in Hauppauge, to a partner, Lou Avignone, who is a former owner of a larger food distributor. Wallace Amos, Jr. was born July 1, 1936 in his parents' home in Tallahassee, Florida. In the room of a youngster, he plays the kazoo until the boy pulls a pillow over his head. Amos ultimately advanced to the position of a full-time William Morris talent agent where he contributed to the careers of such entertainers as Paul Simon, Art Garfunkel, Diana Ross, Sam Cooke, and Marvin Gaye. Hillsboro, OR: Beyond Words Publishing, 1996. It is entitled ''Man With No Name: How the Founder of the Censored Cookie Company Lost Everything, Including His Name -- and Turned Adversity Into Opportunity.'' Amos decided to sell his cookies as a full-time occupation in October 1974, after a long and searching conversation with a close friend. Wally Amos, creator of Famous Amos Chocolate Chip Cookies, creator, in fact, of the whole idea that chocolate chip cookies might be worthy of their own stores, turns up his nose these days at Famous Amos Cookies. The legal order came from the owners of the Famous Amos Cookie Company. This is our one home. Amos said hes always been in business to make friends, not to sell treats. In 1992, President Baking Company bought Famous Amos for $61 millionmore than 55 times what Wally Amos sold his controlling stake for just a few years earlier. Telephone: (816) 502-4000 Like all sugar-induced highs, Wally later wrote in Watermelon Wisdom: Seeds of wisdom, slices of Life, it didnt last. In the mid-80s, the company began churning through owners until Amos was demoted to a figurehead, then bought out entirely by a foreign banking conglomerate. [8], In 1979, Amos' long-time friend and publicist John Rosica introduced him to Literacy Volunteers of America. Amos, Wally, and Camilla Denton. By 1985, the year before America's free-market President was hailing him as a hero, his company lost $300,000 as revenue slipped to $10 million. He booked Solomon Burke. Muffins were really our savior, said Avignone, company president and chief executive. He finally parted with the Famous Amos company in 1989. "Amos, Wally The move proved to be a mistake, as the new owners began to run the company into the ground. Incorp, 12 East Armour Boulevard Amos, who turned 71 this month, is co-founder and shareholder of Uncle Wally's Muffin Co., whose products are found in 5,000 stores nationwide, including Costco and Wal-Mart. In 1967, Amos left William Morris and moved to Los Angeles, where he struggled to set up his own personal management company. Where was the first Amos Baking Company located? . Within months, Amos had opened two more franchises on the West Coast, and New York-based department store Bloomingdale's had begun selling gourmet cookies. Never better!". Im not a production guy. Working in the business in Los Angeles was frustrating, and Amos was nearly always in debt. It's how he makes a living, on the road half the year -a literacy conference before Orlando, an insurance meeting after leaving. The store sells five varieties of bite-sized cookies for $9.89 a pound, similar to the ones he first sold at the Famous Amos store in Hollywood 30 years ago. "He would bring them with him to pitch meetings, the recording studio, to the soundstages, to executives' offices," his son Shawn explains. He had an impressive client list, which included Simon and Garfunkel, the Temptations, Marvin Gaye (1939-1984), Sam Cooke (1935-1964), Dionne Warwick (1940-), and Diana Ross (1944-). But hes hardly struggling. Dozens of Famous Amos stores dotted America and different versions of "The Cookie" could be found in grocery stores around the world. His responsibilities were diminished to the point that he became no more than a spokesperson for the brand name. He and his third wife have created two cookie-character dolls -Chip (a boy) and Cookie (a girl). By then, competition in the high-priced cookie business had intensified, and Uncle Noname could not keep up. Amos began selling shares of the business to outsiders; he also tried to launch new products such as chocolate sodas, which did not work out. Following his parents' separation in 1948, Amos was sent to New York City to live with his Aunt Della, who often baked homemade chocolate chip and pecan cookies. "I loved the cookies my Aunt Della made for me," Wally Amos wrote in his motivational book, The Power in You. Thank you for investing in your neighborhood. I think it's bordering on being fanatical. Check out a post by digital creator, @talk2pops, highlighting Wally Amos story below: What Happened To Wendy Williams? Kun kytt sivustojamme ja sovelluksiamme, kytmme, tarjotaksemme sivustomme ja sovelluksemme sinulle, todentaaksemme kyttjt, estksemme roskapostia ja vrinkytksi sek toteuttaaksemme tietoturvatoimia. Eventually, Amos became a talent agent for the William Morris Agency. Theyve said I am a victim. Address: Office c/o Uncle Nonam Cookie Company, 984252 Pupuole St., Waipahu, HI 96797. Wally Amos entrepreneur, motivational speaker, and author founded the Famous Amos Chocolate Chip Cookie Company in 1975 selling bite-sized homemade chocolate chip cookies. ''In quicksand, if you start flailing all about and panicking with each movement you go in deeper, but if you just stay calm and look about, chances are you'll see a twig or something you can reach to pull yourself out. Amos doesn't even own his own name anymore. We strive for accuracy and fairness.If you see something that doesn't look right,contact us! American television personality, entrepreneur, and author, "No longer Famous, Wally Amos still baking", "The Cookie Comeback King: Wally "Famous" Amos", "A Famous Cookie And a Face to Match; How Wally Amos Got His Hand And His Name Back in the Game", "Wally Amos | Bio | Premiere Motivational Speakers Bureau", "Wally Amos Leading Authorities Speakers Bureau", "Son of 'Famous Amos' Cookie Maker Mixing His Own Batch of Blues and Soul", "Famous Amos gives cookie business another try", "No longer famous, Wally Amos still bakes sweet treats", "Famous Amos Creator Lives Near Charlotte as He Plans Next Venture", http://johnmcalley.com/assets/pdfs/feature-writing/FamousAmos.Spirit.Web.pdf, "Shark Tank: The Cookie Kahuna, from Famous Amos Creator, Crumbles in the Tank, Fails to Get A Deal", "Shark Tank Cookie Legend Wally Amos Pitches New Cookie Kahuna Brand Boom", https://en.wikipedia.org/w/index.php?title=Wally_Amos&oldid=1138663722, Short description is different from Wikidata, Articles with failed verification from December 2020, Creative Commons Attribution-ShareAlike License 3.0, In 1980, Amos appeared in the February 5 episode of. "I am in the people business, not the cookie business . In financial terms, Wally wrote in 1996, all Ive done since is amass debt and miss payments.. The Famous Amos shirt and hat are currently on display at the Smithsonian National Museum of American History. Former politics editor at the Cambodia Daily. Thanks in part to the success of his cookie company, he was hired to deliver speeches. He'd come to the store all the time and my dad would give him free cookies. . Costa Mesa, California 92627 How is he? That's not a bad pitch.''. (714) 645-1395 If at 54, Amos enjoys being an apostle of cheer, he has led a serious life. He was Simon & Garfunkel's first agent, he booked the Supremes' first tour. People . chitchat. His title choice, however, raised some eyebrows. Fax: (503) 627-2406 "Obituaries always list the year you were born and the year you died, separated by a dash, i.e. Cookies made him famous, but Amos has his own take: I want to be known as a guy who cared about people. Camden, New Jersey 08103-1799 What Did People Eat On LA's Beaches 100 Years Ago? After a four-year stint in the U.S. Air Force, Amos returned to New York in 1957. Since then, Famous Amos has expanded its in-store profile, branching out to more grocery stores, gas stations and big box stores. When he decided to go into the cookie business, Marvin Gaye and Helen Reddy were among his backers. This simple, affectionate act had lasting consequences in the life of the young boy, who eventually went on to make his living from fresh baked chocolate chip cookies. With the help of a friend, Mr. Amos eventually got the house back. "We're going to have Chip & Cookie boutiques, we're going to focus on gift items -the dolls, cookie jars, a book -but you've got to have cookies to substantiate the concept." Amos has earned numerous honors for his volunteerism, including the Literacy Award presented by President George H.W. With his magnetic personality and promotional skill, Amos quickly moved up the ranks at the fabled agency, which represented superstars like Sonny and Cher, the Beach Boys and the Rolling Stones. Web site: http://www.quiksilver.com http://www.GreatCookieComeback.com Wally Amos was the King of the Cookie Kingdom. His son Shawn called him a bearded, amped-up Willy Wonka whose mother used to beat him with an electrical cord, angry at Wallys fathers infidelities, their poverty, and at the structural strains of the Jim Crow South. Famous Amos chocolate chip cookies, as seen in an alternate universe. 'Famous Amos' became the vehicle to express my love in the outside world. The affable Amos recalled in Parade that he had numerous obstacles to overcome on his long road to success. Who owns the Famous Amos cookie company now? - Wise-Answer All Rights Reserved. [2] He earned his high school equivalency diploma[3] before being honorably discharged from the military. After one year as a paid spokesman for . He moved to New York Citys Harlem at age 12 to live with his Aunt Della. By 1985, on sales of $10 million, the Famous Amos Cookie Company reported a $300,000 loss. At one point, he lost his home. However, in 1985, mismanagement forced Amos to gradually sell off parts of his company. You have to focus on what you can do, he said. We deliver to you the weirdest love story you've ever heard. Wally Amos was born on July 1, 1936, in Tallahassee, Florida. The man who created the Famous Amos cookie empire and eventually lost ownership of the company as well as the rights to use the catchy name is now running a modest cookie shop in Hawaii. Famous Amos's distinctive packaging became almost as famous as the cookies themselves: every brown bag featured a smiling Wally Amos, dressed in a straw Panama hat and a decorated white shirt. Amos uprooted his second wife and newborn son and moved to Californiaand then Masakela dropped him. . 1975: Opened first Famous Amos retail outlet. Reality was starting to catch up, wrote Michael Ryan in Parade. The store opened on March 9, 1975, on the corner of Sunset Boulevard and Formosa Avenue in Los Angeles. As an. Best Known For: African American entrepreneur Wally Amos founded the Famous Amos cookie brand. While muffins may be on his mind these days, Amos couldnt entirely leave the cookie business. speaker earning up to $12,000 per appearance. [1] When his parents divorced, he moved to New York City with his aunt, where he enrolled at the Food Trades Vocational High School. Amos attracted clients by sending them chocolate chip cookies along with an invitation to visit him. Public Company, 550 Business Center Drive Then he landed a job in the mailroom at the New York offices of talent agency William Morris. globalgrind.com, 'Dilbert' Comic Creator Calls Black People A 'Hate Group,' Urges Segregation So Whites Can 'Escape', Bernie Mac Show Star Camille Winbush Is Not Ashamed Of Joining OnlyFans, Kyle Rittenhouse Faces 2nd Civil Lawsuit, Continues To Beg For Money From His Supporters, Ben Stein's 'Aunt Jemima' Rant Is A Master Class On White Privilege, Why Did tWitch Kill Himself? He decided to take a chance with his cookies. Amos told Ebony: I began to have enormous success when I started doing things to do them well. . Amos and his cookie empire enjoyed a decade of success. Pick a style below, and copy the text for your bibliography. P.O. Applegate, Jane. Charles wouldnt disclose revenues for Famous Amos, but noted it was the companys fastest-growing cookie brand. His cookie shop, Chip & Cookie, is a couple of miles from his home in the oceanside community of Kailua. I think that's what he probably ended up discovering about himself.". ", IF YOU GO BACK A FRAME, TO THE moment just before Wally Amos saw the bag of Famous Amos cookies that have nothing to do with him, you get the real, unbound Wally Amos. Garden City: Doubleday, 1983. Voit muokata valintojasi milloin tahansa napsauttamalla tietosuojan hallintapaneelin linkki sivustoissamme ja sovelluksissamme. Famous Amos - Wikipedia Amos is like a parade float, drifting cheerfully along, vaguely familiar looking, never failing to evoke a smile as he wanders the wards at Winter Park Hospital, which brought him back to Florida to celebrate its 36th birthday. Famous Amos was selling $5 million worth of cookies by 1980, and just two years later sales had rocketed to $12 million. Carlsen, Clifford. Some of my clients were quitting the business and others were not paying me commission Baking cookies at home was my way of healing myself, loving myself and sharing my love with my friends.". Amos and his cookie empire enjoyed a decade of success. Forbes (December 20, 1993): p. 146. Wally Amos gained prominence as an entrepreneur in the mid-1970s when he developed and marketed a brand of chocolate-chip cookies under the name "Famous Amos." "Not just once" -says Amos, grinning and pausing to clap his hands sharply twice -"but two times! In 1986, Amos was given an Entrepreneurial Excellence Award by President Ronald Reagan (1911-) in appreciation of his remarkable American success story. I shaved my beard and stopped wearing hats.''. In his autobiography, The Famous Amos Story, Amos said that his parents rarely laughed and seldom displayed affection toward him. How Wally Amos Lost His Famous Amos Company Then Persevered To Become A With his vision of obtaining, maintaining, and increasing the quality of love in his world, Amos has been recognized for his passion, conscience, caring, and charity. As a man who had made his living promoting other people as an agent, he used his background to come up with ways to sell cookies. He just wanted people to have fun. But Amos became restless and dropped out of school just months before graduation, signing up for the U.S. Air Force in 1953. After years of bouncing from one owner to the next, Famous Amos would be part of a cookie empire with well developed national distribution methods. Using a modified version of his Aunt Della's recipe, he planned to open the first freestanding cookie store. No longer Famous, Wally Amos still baking - NBC News In April 2019, its current owner, Kellogg Company, announced plans to sell Famous Amos, the Keebler brand and its fruit snacks business to Ferrero for $1.4 million. His stern mother was full of life. He was living close by in Hollywood and he was starving. "There's a really high awareness of chocolate chip cookies now, and that was created by me." Famous Amos eventually became a household name, as did Wally Amos. When Wally Amos first developed Famous Amos cookies in 1975, the brand became one of the most unlikely success stories in food history. In a world of mass-produced food products, Amos seemingly hit upon the universal "soul food": the American home-style chocolate-chip cookie. For several years, life was very good for Amos. "In financial terms," Wally wrote in 1996, "all I've done since is amass debt and miss payments." Around the time Wally lost ownership in his company, his career took perhaps it's most remarkable turn. A high school dropout who eventually earned a general equivalency diploma, Mr. Amos knew little about business basics and failed to hire managers who did. His store also became a haven for Hollywood hopefuls in what was then a rough area around Sunset Blvd. During its first year in business, Famous Amos had sales of $300,000 and Wally Amos's smiling face became increasingly well known since it was featured on every tin or bag of cookies.
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